“Trust is built on Credibility”

There is no shortcut to establishing credibility. You’ve got to know your stuff and maintain the capacity to listen deeply in the moment to the greatest needs of the individuals in front of you. At the heart, however, I believe there are three phases that you need to go through in order to establish credibility:

Phase One: I know the content intellectually Yes, you need to know what you are talking about.

Phase Two: I live the content personally I’ve come to the conclusion that people either do this one really well or really poorly. Credibility is established through the integration of what you know into who you are.

Phase Three: I transfer the content powerfully When you are living the content personally, you will begin to transfer the content powerfully.

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